Our client, a major player in the watchmaking industry, offering a wide range of luxury watches combining tradition, innovation and elegance. Its reputation is based on the exceptional quality of its products and its commitment to offer high precision parts to international customers.
Project
Customer category
Project context
The brand needed a complete technical overhaul of its digital ecosystem, with the implementation of a multi-site solution.
The objective was to centralize the management of several platforms, allowing both online sale for the general public (BTOC) and the management of resellers.
Each market, especially in the United States and Europe, had to have its own specificities, such as the management of local taxes and the integration of payment solutions by region.
Challenge
One of the major challenges of the project was to develop a unique platform capable of simultaneously managing several sites, each with their own taxation requirements, payments and local regulations.
The system was to be designed to meet the various customers, shops and resellers, while ensuring personalized user experience.
It was also necessary to guarantee the safety of transactions, especially on the American market, where tax management required a specific approach.
Aims
Develop a multi-site solution for online sales management and resellers through several geographic markets.
Personalize payment and taxation systems to meet local requirements, especially in the United States.
Improve the user experience on all sites to offer intuitive navigation and simplified purchasing processes.
Centralize the management of content and operations to facilitate maintenance and updates of the various platforms.
The implementation of the multi-site solution has allowed centralized and efficient management of online sales platforms and resellers, with specific features for each market.
The personalization of taxation and payment systems has responded to local requirements, especially in the United States, while guaranteeing transaction safety.
The customer was able to improve their user experience and optimize the management of its different platforms, strengthening their position on international markets.
