Our client specializes in NFTs (non-fungible tokens) which allow digital art creators to sell, exchange and exhibit their works on the blockchain. With a focus on innovation and access to digital property, our client is establishing itself as a key player in the rapidly expanding world of NFTs and digital art.
Project
Customer category
Project context
EIGHT was mandated to rethink the design of the site and improve the user experience on the platform.
The goal was to showcase digital artwork and offer a more intuitive interface, while making the processes of buying, selling and trading NFTs simpler and smoother for users.
Our client wanted a visual identity that was both modern and in line with the technological world of blockchain.
Challenge
The challenge lay in modernizing the interface while maintaining a balance between aesthetics and functionality.
It was crucial to ensure that the platform remained accessible to a diverse audience, from digital art collectors to creators, while improving navigation and facilitating NFT transactions.
The project also had to integrate striking visual elements to capture the attention of users while respecting the launch deadlines of the new website.
Aims
Modernize the design of the website to better reflect the world of NFTs and digital art.
Optimize the user experience by simplifying navigation and transactions on the platform.
Strengthen visual impact to attract and retain users, whether artists or collectors.
Ensure the fluidity of the purchasing and selling processes of NFTs, while maintaining a modern and intuitive design.
The new website’s design has improved user engagement, offering a visually appealing interface adapted to the requirements of the NFT ecosystem.
Navigation has been simplified, facilitating access to digital artworks and making NFT transaction processes faster and accessible to everyone.
