BHG For Children
BHG For Children is a charity that supports causes dedicated to children by organizing fundraising initiatives. The association stands out for its ability to mobilize a community of donors and organize auctions for the benefit of organizations working for the well-being of children around the world.
Project
Customer category
Project context
EIGHT was tasked with designing the graphic charter and developing an auction platform for BHG For Children.
The goal was to create an attractive and functional website allowing the association to sell items at an online auction to raise funds for its causes.
The platform had to be easy to use for participants.
It was essential that the website reflected the charitable mission of the organization while encouraging participation.
Challenge
The main challenge was to develop an intuitive and efficient auction platform, capable of supporting high activity during events.
The graphic charter also had to capture the association’s spirit of solidarity and benevolence, while remaining professional.
In addition, it was important to meet tight deadlines to have the site ready in time for the first auctions, and to ensure that the set budget was respected.
Aims
Create a graphic charter reflecting the values of BHG For Children while attracting an audience of donors.
Develop an online auction platform that is easy to use and capable of handling transaction peaks.
Optimize auction management to provide a smooth experience for users and maximize funds collected.
Respect deadlines and budget so that the platform is operational during the association’s first event.
The website was successfully launched, enabling BHG For Children to hold its first online auction on time.
The graphic charter was designed to capture the charitable essence of the organization, and the platform enabled efficient auction management without interruption.
The auction was a great success from the first day.
The project allowed the association to increase its impact and raise funds for essential causes.
